Automate you content creation processes

Welcome to The Workflow!

Welcome back to another edition of The Workflow, where we explore the latest in the world of workflow automation. In today’s edition, we’re focusing on content creation workflows, and how you can make your content production and remixing processes as efficient, high-quality, and automated as possible. Whether you’re a writer, video creator, or graphic designer, we’ll touch on various tools and workflows across all of these content mediums. Let’s dive in!

Today’s Topics

• Streamlining your content creation processes

• Turn one idea into several pieces of content

• Workflow automation news

• Workflow Tweet of the week

Read time: 5 minutes

Streamlining your content creation processes

✍️ Turn blog posts into Tweets

One of the best ways to create leverage with your text content creation workflows is to write one great piece and then use AI and automation tools to convert it into several different formats. For instance, writing a blog post and then chopping it into several Twitter/X threads, LinkedIn posts, or Substack notes.

Our favorite tool for this process is Spiral, which was created by the Every team. Spiral lets you create custom, prompt-based text transformers, enabling you to train the tool on sample text inputs and outputs. Once trained, it will start converting your content into tweets, PRDs, proposals, summaries, and more — all in your voice and style.

We use this tool to transform our newsletter content into Tweets and LinkedIn posts. (See the next section for our step-by-step workflow!)

🎬 Convert long-form videos into viral clips

Video editing is a time-consuming process, but with recent video automation tools, you can convert long-form videos into viral clips in minutes. There are a lot of apps on the market offering this service (we’ve tried them all!), but our favorite one for this use case is OpusClip.

With OpusClip, you can upload a 30-minute video interview and get 30-second social clips, with animated captions, auto reframes, virality clip ratings, and more — in minutes. If video editing has been a pain point, this will drastically speed up your process.

🖼️ Create e-commerce mockups from text prompts and logos

For our last content creation workflow, we’ll dive into the world of graphic design. Our go-to tool for all workflows in this space is Recraft — think of it like an AI-first Figma.

You can design graphics like logos, vector illustrations, and even e-commerce mockups. For instance, you can prompt Recraft to create a “white t-shirt mockup,” upload your brand’s logo, and drag and drop it onto the mockup. And just like that, you have a high-quality branded merch design graphic. You can check out a step-by-step walkthrough of this workflow in this Ben’s Bites tutorial (written by yours truly!)

Let us know if you want us to go deeper into any of the above use cases. Respond to this email or fill out one of our surveys below and we’ll do a deep dive into it in a future edition!

Turn one idea into several pieces of content

This week’s workflow recipe uses Anthropic's Claude and Spiral to help you go from content ideas to several social posts. We've been experimenting with different tools to speed up our writing process and this is the one we’re currently using.

Steps to follow:

• Initial Draft with Claude: Start by using Claude to generate initial rough drafts of your content ideas. This gives you a solid foundation to work from.
  

• Refinement with Spiral: Next, feed Claude's output into Spiral, adapting it to your specific voice and style based on previous examples you’ve provided.
  

• Add a Personal Touch: Finally, review and edit the Spiral-refined content to fully match your tone and point of view. This is a vital step, so don’t skip it.

• Remix with Spiral: Now for a meta-step, you can feed the final output back into Spiral to have it remix the content into other formats, like transforming Tweets into LinkedIn posts.

This process will allow you to generate ideas more quickly, maintain consistency in your writing style across platforms, and focus more on high-level concepts and less on repetitive tasks.

Workflow automation news

Prompt caching with Claude Prompt caching, which enables developers to cache frequently used context between API calls, is now available on the Anthropic API. This is a big cost-saving feature for folks developing AI tools with the Anthropic API.

Is your company AI washing? Rippling founder Parker Conrad thinks it might be. He also thinks that too many software companies have been adding not-really useful, novelty AI features into their products. Do you agree?

Napkin turns text into visuals With a little generative AI, the new startup can take text prompts and turn them into flowcharts, graphs, infographics, Venn diagrams, and decision trees. (This is a nifty tool! We might do a step-by-step guide on it in an upcoming edition).

Workflow Tweet of the week

Ways To Connect

1. Ask a Workflow Question: Submit a workflow question, and I’ll answer it in a future edition or respond to you directly.

2. Get Featured: Are you automating personal or business workflows? If so, I’d love to feature you in The Workflow! Reach out with your workflow, automation tip, or related content.

3. Book a 1:1 Call: Grab time with me to discuss all things automation, whether specific automations for your business, AI and no-code tool recommendations, or whatever you’re looking for help with.

4. Work With My Agency: Do you work at an AI, no-code, or SaaS startup? Are you looking to better educate your users? Find out how Onboard can help put your user education on auto-pilot.

Thanks for reading!

Garrett from The Workflow

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